Rembrandts In The Attic Meaning

But today the currency has shifted.

Rembrandts in the attic meaning.

With intangible assets representing over 87 of all company value today and being the real drivers of growth and profitability for most businesses failing to take the time to identify and manage these. The authors address various relevant concerns and considerations and make for a convincing case for a management managed as opposed to lawyer led patent strategy for corporations. An expert audit can help identify the valuable intangible assets the rembrandt s in the attic held by the company. Today s rembrandts in the attic are data.

Rembrandts in the attic primarily seeks to force the reader into recognizing patents to be assets and to be treated as such but it also suggests a larger patent strategy for companies. Rembrandts take on many different forms. As a result managers are increasingly digging for buried treasure among their ip assets. And just like antiques roadshow once identified it is possible to value these assets to determine the potential value financial or strategic the company will realize.

In the business world these are the forgotten gems that we develop for internal or even individual use and then store on a shelf or hard drive for periodic use or even a one time purpose. Rembrandts in the attic we all have them metaphorically speaking.