This week we chat with renae smith founder of sydney based pr agency the atticism and the owner of healthy baking mix company bake mixes.
Renae smith atticism.
We have had so many clients who chase likes and follows without really understanding the end goal renae said.
Atticism founder and director renae smith questions the value of influencer marketing the atticism a boutique australian headquarterd shop with an office in the uk realised clients were wasting thousands of dollars on an influencer ecosystem rife with fakery and that staff were spending too much time on social media rather than traditional pr.
Owner of bake mixes.
Her executive level business experience combined with extensive hands on experience in the hospitality industry allows renae to offer advice on all aspects of brand building and business management.
Renae smith director of the atticism pr.
Director of the atticism.
The atticism says that it hasn t worked with influencers for the last 18 months.
Renae is an expert on brand development and business management and has appeared on many business related panel discussions.
Owner of bake mixes.
Renae smith renae is the founder director of pr agency the atticism a 2017 finalist for best pr employer and regular feature in hr and business guides for their approach to staff satisfaction and work life balance.
If you re ready to leave your comfort zone and forge a new way with us get in touch to find out more.
Renae has had a high level career in business and is currently the director of several australian companies including her boutique hospitality public relations and brand development agency the atticism.
The atticism is a registered member of the public relations institute of australia and our director renae smith was selected as head judge for the pria golden target awards in both 2018 and 2019 she knows a good campaign when she sees one.
Renae was selected as head judge for the public relations industry awards in 2018 and is regularly interviewed by australian and international press about her unique approach to pr and business management.
Sydney au oxford uk.
Know for her unique approach to pr and business management renae is a huge fan of those who dare to be different which is why we knew she d have some o.